Jeff Putnam

UX Strategist

I've worked with all sizes of teams, both as a contributor and a team leader. I’ve taken websites through the phases of research, design, testing, and implementation as well as iterative testing post-launch to improve on KPIs. I’ve worked on countless websites in my career, ranging from Mom-and-Pop to Fortune 500 companies.

What drives me is making the internet a better place to be.

Experience

March 2019 - Present‍

Director of User Experience - Investis Digital (IDX)

  • Built-out the User Experience offerings of a previously Conversion Rate Optimization (CRO) focused department.
  • Manage a multi-disciplinary UX team of four
  • Audit client sites to bring them up to WCAG 2.1 standards
  • Develope artifacts to present to clients, including:
    research summaries, UX audits, user journey maps, wireframes, prototypes, and test conclusions
  • Collaborate with cross-department teams to deliver on client goals
  • Use qualitative and quantitative methods to improve user journeys 
  • Work with the sales team to pitch offerings to prospective clients
  • Oversee process-mapping to optimize internal operations and establish new processes where necessary
  • Mentor entry-level employees

July 2011 - January 2019

Director of Interactive Design - Ivio Agency

  • As the first employee hired by the owners I was at the forefront of developing the UX side of the business
  • Worked with a team of designers and developers to produce high-quality, KPI-based websites
  • Worked with ownership to institute new methods of project management, version control, website development and design
  • Taught young designers the basics of web and UX design
  • Transformed the web design process from a “do it live” scenario to a thorough “wireframe to design to development” process.

Skills

  • User research
  • Functional specifications
  • Wireframes
  • Prototyping
  • Information architecture
  • Card Sorting
  • Tree Testing
  • Accessibility auditing
  • UX heuristics auditing
  • User Testing
  • Stakeholder/User Interviews
  • Conversion Rate Optimization
  • Web Design
  • Agile & Waterfall methodologies
  • Trend analysis
  • HTML, CSS, & Javascript
  • Excellent writing skills
  • A thirst to stay up-to-date with the latest trends
  • 12 Years agency experience

Tools

  • Figma
  • FigJam
  • Sketch
  • Adobe XD
  • Photoshop
  • Illustrator
  • UX Pin
  • Miro
  • Google Analytics
  • Lucky Orange
  • HotJar
  • Crazy Egg
  • Convert
  • Instapage
  • Unbounce
  • Optimal Workshop
  • Google Drive
  • Microsoft Office
  • Sharepoint
  • Shopify
  • Wordpress

Education & Certifications

UX Certification in UX Management
Nielsen Norman Group - October 2021
Cert. #1049357

Enterprise Design Thinking Practitioner
IBM - July 2020

Bachelor of Arts in Multimedia
University of Advancing Technology - March 2008